Lisbon and Setúbal are hosting the event.
For the first time, Portugal rose to 12th place in the World Economic Forum's Tourism Competitiveness ranking.
This new route is part of the strengthening of winter schedule in the Portuguese capital.
IT&CM Asia, which runs from September 24th to 26th at the Bangkok Convention Centre at CentralWorld in Bangkok, features a program this year with a variety of engaging activities to break new ground between suppliers and buyers, as well as the usual business meetings.
Taking place 9-10 December at Dubai World Trade Centre.